Introducing Elevate

At The High End, we believe we can create the best future for the beer industry. That’s why we and all our craft partners are committed to lifting up the beer category through measurable actions, on behalf of an industry only scratching the surface of what is possible. Elevate is our way of forging a new collaborative path forward for the entire industry. Here’s to what’s ahead.


Better Beer

We’re dedicated to brewing the freshest beers with the best ingredients by the best brewers. Our beer drinkers will know when their beer is freshest with “best consumed by” date coding in 2018.

Better Environment

We’re doubling down on setting and achieving best-in-class environmental standards. Solar panels will be installed at all our craft breweries in 2018, and we’ll transition to 100% solar and wind renewable electricity with a 20% reduction in water usage across all our craft breweries by 2020.

Better Communities

Our craft partners are all deeply connected to the communities where they live and work. With that, we’re committing $2,000,000 in 2018 for distribution to organizations of their choice to strengthen the connections to the communities in which our craft partners live and operate.

Better Industry

We’re committed to opening up the world of possibilities for beer through experience, education and opportunity. From elevating our events and creating new experiences to advancing our education programs and making our industry safer by hosting open-door quality and safety seminars—we’re striving to return our category to growth.

Want to track our progress? KPMG will provide independent third-party assurance and you’ll be able to track our progress and follow our results here in 2018.

Have questions?

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Our Craft Partners

We’re raising the bar together. Get to know our family of breweries.